About
About
Born from the collision of fashion, visual art, and self-expression, Zigentala was first founded in Melbourne as a label providing exclusive hand-painted clothing. Led by creative director and founder Lilith, Zigentala has since evolved into a creative online ecosystem, resonating with global audiences through art, music and nostalgia.
Today, the universe of Zigentala is comprised of many facets. This includes painting tutorials, podcast-based music commentary, and a social media presence established through the viral Mini Album Series, earning millions of views and acknowledgements from Metallica, GENIUS, Smashing Pumpkins, and other industry professionals. Together, these platforms create a space where people can share their passion for the art forms that continue to shape contemporary culture and identity.
-Artist Profile-
Lilith
The creative mind behind Zigentala
Residing in Melbourne, Lilith's love for the arts grew as she dabbled in music journalism, street art, djing, and events while studying for a Bachelor of Music. The completion of Lilith's studies led her to take a hiatus from music and rebound into her obsession with visual art, where she found the courage to pull off her biggest creative project yet - Zigentala.
Over the next five years, Lilith operated Zigentala in Melbourne, providing high-quality designs to her international client base, and showcasing collections at Melbourne Fashion Week. Driven by a desire for travel and artistic growth, she relocated the brand to Switzerland in 2022, where she further established her reputation as the artist behind the viral Mini Album Series on social media.
Guided by her lifelong obsessions with art and music, Zigentala expresses Lilith’s devotion to contemporary creative forms. The brand honours the deep interconnection between these artistic worlds and how they collectively shape modern culture and the identities we forge from it.
